You’ve heard the term “search engine optimization” (SEO) before and might feel that it’s a part of the very fabric of Internet lingo. With new development tools being used to create websites that are heavy on Java, Flash and images, it’s important to have something that the search engines can read. If the content can’t be read by search engines then they can’t index it, and if your site doesn’t get indexed then it won’t be found when people search for it on Google, Yahoo, Bing, or anywhere else. This article will outline what SEO is, how it works, and some unethical SEO methods that you should avoid.
What is SEO?
SEO is a way of analyzing your site and modifying it to allow search engines to read and index it more easily. It’s all about maintaining and building websites that get ranked highly on the major search engines. You see, when people use a search engine, they generally don’t look beyond the top 20 or so results — the first two pages. If you want to generate more traffic to your website, strong SEO can help.
How Does SEO Work?
Search engines maintain a huge database containing information from individual websites. Most of the information search engines collect isn’t listed on their results pages, but it is taken into consideration when it comes to deciding those results’ rankings. It is very important that you encourage the search engines to rank your website in a high position, and you can do this through the keywords that you use on your website, as well as when you submit it. If the keywords you use in your submission tool don’t match the ones on your site then you could harm your rankings.
Keyword lists containing 50 or more phrases per page are recommended. By focusing some of the pages of your site on keywords, you will score higher with the search engines.
Free Search Engines
Most search engines on the Internet are free, and it’s not hard to take advantage of this free advertising – you can do it in as little as an hour. For the D-I-Y types, looking around on the web will turn up all sorts of useful resources. There are also companies that provide free SEO tools but
professional assistance (including our team) can to take care of it for you.
What is Unethical SEO?
Unethical search engine optimization techniques can be unlawful, unscrupulous, or just in bad taste. Just as questionable as click-bait, it can be surprising how many people use these methods. One path towards unethical SEO is called keyword stuffing. Keyword stuffing is when your site consists of long lists of keywords and nothing else (or on social media, long lists of hashtags). Don’t do this. There are ways to put keywords and phrases on your site without running the risk of getting banned.
Some also incorporate “invisible text”, This text is often lists of keywords put there in the hope of fooling search engine spiders while hiding the words from visitors. If you’ve ever selected the text on a web page and found words that are the same color as the background, this unethical tactic is in use. Finally, there’s doorway pages. A doorway page is a page that isn’t designed for real people to see – it’s purely for the search engines and spiders, in an attempt to trick them into indexing the website in a higher position. This is a big no-no and should be avoided.
Even though unethical SEO is tempting, and does work, you shouldn’t do it – not only is it annoying to users, but it’s likely to get you banned from the search engines sooner or later. You sites’ search engine rankings just aren’t worth the risk. Use efficient SEO techniques to get your site ranked higher, and stay away from anything that even looks like unethical SEO.
SEO is a set of techniques used in order to attract visitors or prospective customers to your website, and the goal of a search engine is to provide high quality content to the users of the Internet. These two objectives are not in opposition, if you do SEO the way it should be done.
Shared with permission.